The Web - Demystified
Small businesses need a web presence in today’s market place, but many business owners are finding
themselves overwhelmed by buzz words and “techno-soup.” The language of the web is new and changes
rapidly. Never before have we had such rapid development in such a way that affects every type of
business. With everyone from customers to suppliers using the web as their primary source of information
business owners can’t afford to go on guesswork.
Paperbeagle Web Design would like to help shed a little light on things by bringing The Web Demystified Education & Information for Small Business to your members. Sessions are structured to introduce basic issues and terms needed to allow business owners to make informed choices and understand how to ask the right questions of the web professionals they will work with in building their online presence.
No one expects every entrepreneur to know all the answers. The key is knowing how to get the answers when you need them. Sessions explain how to assess the needs of individual businesses by understanding how to use the information they know best – their business & their customers.
Assessing your online needs – what can you learn from your business
While getting a business set up online and then getting what you need from your website can seem daunting , getting a good start on finding the answers you need can be as simple as taking a closer look at what business owners know best – their own businesses. Sometimes the volume of information out there can obscure the tools that can help them to get the most from their websites and online marketing options. Assessing what each business needs begins with a return to the basics of understanding their own industry.
Social Media, Buzz words and Your Business
No other industry thrives on rapid change and buzz words quite like the web does. Technology has brought us a world of acronyms and techno-slang that can create quite the challenge in getting what you need. How up to speed do you need to be to make your business website work for you? How well are you communicating with the web professionals you hire? Put it in perspective within your business model.
Putting Your Website on the Map
- What’s in a Name? - Domain Names and How They Work With or Against You
- A Brief Introduction to Google & the Power of Strategic Search Engine Optimization
Hearing a lot of hype about search engines but not seeing how your business fits in the larger picture? Learn what SEO really means, or doesn’t mean, and how all of that translates into potential opportunities.
A Chef or a Cook – what type of web professional do you need?
Does your designer work with prepackaged ingredients, or can they handle the raw materials and build what you need? The web industry is relatively new and the availability of information has brought a boom in the numbers of people offering development services. Being able to choose among them is a difficult task – give your business more power in making that choice by learning what questions to ask. What type of professional you need depends entirely on what your business needs in an online presence.
Don’t know where to start? Start right here with us.
Whether you are just beginning and are trying to navigate the earliest stages of developing your site, or your business is already online and you are wanting to learn ways of improving performance, these informative sessions will help you understand how to get what you need and get more from what you have.